Creative Direction / Brand Guidance / Product Launch
Unlocking olfactory experiences in gaming.
OVR TECHNOLOGY
OVR technology is launching a digital scent display that integrates the sense of smell in video games. The brief was to visualize the olfactory experience and create a brand platform that entices cozy gamers, indy studios, and future partners to take a whiff of new game smell.
Credits
Client: OVR Technology
Client Team: Dave Stiller, Sam Wisniewski, Erik Cooper, Colin Giblin, Ryan Hunt, Alex Solverson, Anne Park, Matt Men
Creative: Brand Service Co
THE STRATEGY
We set out to visualize the experience of scent – from pixel to particle. Combining elements as a subtle layer that supports the action as texture without overpowering.
THE KEY INSIGHT
Color, textures, type, image treatments are all sensitive to smell. We realized in the context of scent, everything we present should reflect the experience: subtle, pleasant, cohesive, and ephemeral.
RESULTS
We successfully funded a seed raise with investors, debuted with the game industry at Gamescom and demoed with consumers at PAX East. We campaigned the Omara PRO on Kickstarter to reach full funding within 24 hours, and are currently in development on a second desktop-only model the CORE-10.
TESTIMONIAL
Coming soon...
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