Packaging Design / Brand Strategy / Visual Identity
Branding a better blueberry.
BETTERFUL BERRIES
Betterful is a new premium blueberries brand grown with regenerative agriculture practices. A better grown blueberry is a better blueberry — for us, our planet, and our taste buds. Work included foundational brand strategy, naming, visual design, packaging systems, launch campaign, and website.
Credits
Client: AC Foods
Client Team: Sunnia Gull, Emma Kohler, Rachel Agular
Creative: Brand Service Co
Media: The Missing Ingredient
Photo/Video: Omens
Key Insight
Better growing practices + better design = a better choice.
Brand Deliverables
Deliverables included full brand guidelines and regulatory-spec packaging design.
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