Creative Direction / Brand Guidance / Product Launch
Adding a whole new sense to gaming.
OVR TECHNOLOGY
OVR technology is launching a digital scent display that integrates the sense of smell in video games. The brief was to visualize the olfactory experience and create a brand platform that entices cozy gamers, indy studios, and future partners to take a whiff of new game smell.
Credits
Client: OVR Technology
Client Team: Dave Stiller, Sam Wisniewski, Erik Cooper, Colin Giblin, Alex Solverson, Anne Park, Matt Men
Creative: Brand Service Co
THE STRATEGY
Bridging the organic world with digital, we can visualize what the technology does: from the molecule in the scent lab, the mist of particles, to the coded pixel. We combine these elements for ultimate immersion adding up to a whole new experience.
THE KEY INSIGHT
Everything should look like it tastes great. Color, textures, type, image treatments are all sensitive to smell.
RESULTS
We successfully funded a seed raise with investors, debuted with the game industry in Germany at Gamescom, and sucessfully demoed with consumers at PAX east only 6 months later. We campaigned on Kickstarter to reach full funding within 24 hours, and are currently manufacturing consumer units.
TESTIMONIAL
Coming soon...
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